Communications Policies
Bayfront Medical Center's communications staff understands the needs of the media community, and seeks to meet these whenever possible. The health and privacy of our patients is always our top concern, however. The following standards serve to establish and align our priorities accordingly.
Privacy and Confidentiality
Because patient care is our primary responsibility, including maintaining a patient’s right to privacy and confidentiality if he or she wishes, Bayfront Medical Center requires all media requests be directed to Corporate Communications. After the request is received, a member of Corporate Communications will promptly determine whether an interview, photograph or video is possible, and if it is, will coordinate the arrangements, including meeting and accompanying the media representative while on Bayfront’s campus.
Hours of Availability
Office hours are from 8 a.m.-6 p.m., Monday–Friday. We can be reached by telephone,
e-mail or pager. We are available 24 hours a day, seven days a week for reporters on deadline via the media pager at (727) 573-6749. For a one-word patient condition, please call (727) 893-6110.
e-mail or pager. We are available 24 hours a day, seven days a week for reporters on deadline via the media pager at (727) 573-6749. For a one-word patient condition, please call (727) 893-6110.
Patient Conditions After Hours
For patient conditions after hours, contact Bayfront’s Administrator on Duty (AOD) by calling the main hospital number at (727) 823-1234. The switchboard operator will connect you with the AOD.
HIPAA Regulations
HIPAA is an acronym that stands for the Health Insurance Portability and Accountability Act of 1996. With HIPAA’s privacy standards, limitations are placed on a hospital’s ability to release information about patients to the media. Bayfront is committed to protecting the privacy and confidentiality of our patients and their medical information as mandated by federal law. A reporter must supply the patient’s full name to receive a condition report. HIPAA does not permit the release of the nature and description of a patient’s injuries, age/date of birth or home address.
One-Word Patient Condition Reports
A patient condition report describes a patient’s medical status. Bayfront adheres to The American Hospital Association’s recommendations for one-word descriptions of a patient’s condition. “Stable” is not a condition report and should not be used alone or with other condition reports.
Treated and Released -- Patient was treated at facility and released.
Undetermined -- Patient is awaiting physician assessment or is currently being evaluated by a physician.
No Information – No information is or will be available on patient.
Good -- Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
Fair -- Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
Serious -- Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
Critical -- Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.
Death -- Patient's death can be released only after the family is notified and after permission is granted from the family’s legal representative.
Treated and Released -- Patient was treated at facility and released.
Undetermined -- Patient is awaiting physician assessment or is currently being evaluated by a physician.
No Information – No information is or will be available on patient.
Good -- Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
Fair -- Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
Serious -- Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
Critical -- Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.
Death -- Patient's death can be released only after the family is notified and after permission is granted from the family’s legal representative.
